You might not think so, but even as an artist you sell solutions.
In most cases, the problem that an art buyer wants to solve isn’t as dire as, say, finding a reliable garage to get your car fixed.
It’s not the same as selling a tested solution to fix dandruff or indigestion.
But just the same, at ...more
As long as I can remember, I’ve always resented the idea of buying people flowers.
Just seems wasteful to me: it’s so short-lived.
For a few days it looks nice, then it wilts, and then it’s gone.
So instead, when I like someone, I go out of my way to look for a plant in bloom.
Uncommon perhaps, but ...more
My friend the interior designer, the one who comes round my house so I can help her build a business?
She’s working hard: building a site, writing pages, preparing for daily emails.
And, with some prodding from ye olde Stellar, she’s been stepping out and putting herself in front of people.
“Hey, I’m starting something new - my ...more
Friend of mine is a professional musician, here on the coast.
He’s a one-man band: high quality backing tracks, a mic, two guitars and three saxophones.
Apparently, he’s the best sax player on the coast.
His repertoire might not be the most exciting, but it pays the bills.
And his audiences love him to bits: he gets them dancing ...more
Yesterday on Twitter , someone in Holland asked something about whether or not to get paid in advance for your work.
I said “Yes of course, always” - but apparently, not everyone thinks like that.
I’ve seen the discussion before: Especially in the field of translating and article writing.
People will come on and complain that client X ...more
The girl I was seeing last year, she was an entrepreneur.
Good at her work, too.
So obviously, we would discuss business, and marketing, and I’d give her ideas and tips that she could use for her business.
Most all of it though would go unheeded.
The words; “Eh Martin, what do you know” still ring around my mind.
You may remember me talking about my client Jimmy Kelly, the artist from Dublin whom I visited last July.
He’s been steadily chipping away at his daily emails, and the other day he sent one that clearly shows he’s crossed an important boundary.
Where at the start he was unsure, hesitant to sell - let alone ask ...more
The other day I came across Perry Marshall’s 80/20 website.
It shows a nifty little calculator that works out how to use 80/20 - also known as the Pareto principle - to determine things like pricing and products.
I showed it to my mathematician friend who said something like ‘Pah, pseudo science!’
I love it when he reacts ...more
“WAAAHH”, she wailed. “I’m not good enough to replace anyone!”
I looked at the Skype chat, entirely not pleased.
“Why don’t you want to be with me? Don’t you like me?
“I’m not good enough…. *sob*”
I typed: “I told you: I have a girlfriend, I’m in a relationship.
“What kind of man would I be if I just dropped ...more
So that 30-day challenge - you might wonder where you're going to find the time.
Or whether you really can get an email written in just 30 minutes.
Very probably, you can.
Step 1: Go to the hardware store and buy a box of thumbtacks
Step 2: Listen to this interview
Step 3: Write, train that writing muscle.
Step 4: Sell ...more
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